Deconstructing Patriarchal Discourse through Digital Feminism: CDA Narrative of Struggle Migrating and the Mindset of Classy Women
DOI:
https://doi.org/10.55927/modern.v4i6.18Keywords:
CDA, Women's Existence, Digital Feminism, Representation of Women, PatriarchyAbstract
The development of digital feminism in Indonesia has opened up new spaces for women to negotiate their identities and agency amid strong patriarchal structures. This study aims to identify patriarchal discourse structures in the narrative “Struggle Merantau Mindset Perempuan Berkelas” (The Struggle of the Migrant Mindset of Classy Women) and explain the mechanisms of deconstructing patriarchal values through the representation of digital feminism in the content. Using a qualitative approach with the Feminist Critical Discourse Analysis method (Michelle Lazar), the analysis was conducted on linguistic, narrative, and visual performativity aspects. The results show that patriarchy operates subtly through morality, politeness, and self-image that limit women's agency. However, the representation of independent, professional women who are capable of directing their own lives affirms the existence of soft resistance through narratives of independence, self-image formation, and bodily performativity. Digital media functions as an arena for the contestation of meaning, a place where women's empowerment and patriarchal values are negotiated. Theoretically, the research strengthens the study of patriarchy in digital feminism, while practically encouraging more reflective and inclusive content
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