Instagram-Based Digital Marketing for Steam Service SMEs in Depok City
DOI:
https://doi.org/10.55927/modern.v5i1.31Keywords:
Smes, Community Service, Digital Marketing, Instagram, SME Steam, Human Resource ManagementAbstract
The development of digitalisation requires Micro, Small and Medium Enterprises (MSMEs) to be able to adapt in order to survive and increase their competitiveness. However, there are still many vehicle steam cleaning MSMEs that have not optimally utilised digital media in their marketing activities. This community service activity aims to improve the understanding and capabilities of local steam MSMEs in utilising social media, particularly Instagram, as a digital marketing tool, as well as providing a basic understanding of human resource management. The methods used in this activity were seminars and mentoring involving 10 local steam MSMEs. The material provided included an introduction to digital marketing through Instagram, the steps for creating an account, content management procedures, and a brief explanation of HR management tailored to the individual characteristics of employees. The results of the activity showed an increase in participants' understanding of the importance of marketing digitalisation, as evidenced by the fact that several MSMEs began to implement the creation of Instagram accounts for their businesses. This activity is expected to be the first step for local SMEs in the steam sector to develop digital marketing and improve business sustainability
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