Interpersonal Communication of Influencer @fujiiian on TikTok Based on Countik.com Statistical Data
DOI:
https://doi.org/10.55927/modern.v5i4.58Keywords:
Interpersonal Communication, Influencer, TikTok, @fujiiian, Countik.comAbstract
This research is focused on exploring the ways in which influencer @fujiiian engages in interpersonal communication on TikTok, using data sourced from Countik. This research utilized a quantitative descriptive approach by examining 15 recent posts, which included metrics such as views, likes, comments, shares, and levels of engagement. Posts that adopted a personal, emotional, and relatable tone for viewers exhibited higher engagement compared to those focused on promotion. These results suggest that the effectiveness of digital interpersonal communication is influenced not only by follower count but also by the nature of the interactions and the emotional connections established between influencers and their audiences. Moreover, the substantial number of shares for certain content shows that the communication has transcended being merely interpersonal and has progressed into a form of digital mass communication
References
Abror, D., Syauqi, A., Maella, S. F. S., Prasetyo, I. J., & Sugeng, D. (2025). Tiktok Dan Eksistensi Diri: (Studi Fenomenologi Pada TikTokers Madura). Gudang Jurnal Multidisiplin Ilmu, 3(2), 15–27. https://doi.org/10.59435/GJMI.V3I2.1423
Adnjani, M. D., & Prianti, D. D. (2025). INTERNAL COMMUNICATION TOWARDS EMPLOYEE ENGAGEMENT INSIDE SULTAN AGUNG ISLAMIC UNIVERSITY (UNISSULA). Jurnal Ilmiah Komunikasi Makna, 1(1), 1–14. https://jurnal.unissula.ac.id/index.php/makna/article/view/92
Alaika Amaly Khaira, Gisella Aisyah, Hocky Nis Kharisma Dewi, Rahma Aniq Aulia, & April Laksana. (2024). Pengaruh Media Digital dalam Penggunaan Media Sosial Terhadap Pola Komunikasi Interpersonal pada Remaja. TUTURAN: Jurnal Ilmu Komunikasi, Sosial Dan Humaniora, 2(4), 357–366. https://doi.org/10.47861/tuturan.v2i4.1376
Ambhore, N. S. (2025). The Impact of Digital Communication on Interpersonal Relationships. Journal for Research in Applied Sciences and Biotechnology, 4(4), 62–70. https://doi.org/10.55544/jrasb.4.4.7
Amelia, N., & Wardani, N. I. K. (2024). Analysis of PT Fokus KuAnalysis of PT Fokus Kualitas Utama Digital Marketing Strategy to Increase Client Attraction alitas Utama Digital Marketing Strategy to Increase Client Attraction. East Asian Journal of Multidisciplinary Research, 3(11). https://doi.org/10.55927/eajmr.v3i11.12523
Aw, E. C.-X., & Chuah, S. H.-W. (2021). “Stop the unattainable ideal for an ordinary me!” fostering parasocial relationships with social media influencers: The role of self-discrepancy. Journal of Business Research, 132, 146–157. https://doi.org/10.1016/j.jbusres.2021.04.025
Azhar, A., & Erlangga, C. Y. (2025). Penerapan Model Attention, Interest, Desire, Action (AIDA) pada Promosi Produk Hmns di Media Sosial Instagram. AL-MIKRAJ Jurnal Studi Islam Dan Humaniora (E-ISSN 2745-4584), 5(2), 1153–1160. https://doi.org/10.37680/almikraj.v5i2.7005
Ballester, E., Ruiz, C., Rubio, N., & Veloutsou, C. (2025). We match! Building online brand engagement behaviours through emotional and rational processes. Journal of Retailing and Consumer Services, 82, 104146. https://doi.org/10.1016/j.jretconser.2024.104146
Barta, S., Belanche, D., Fernández, A., & Flavián, M. (2023). Influencer marketing on TikTok: The effectiveness of humor and followers’ hedonic experience. Journal of Retailing and Consumer Services, 70, 103149. https://doi.org/10.1016/j.jretconser.2022.103149
Baruah, A. (2025). The Impact of Computer-Mediated Communication on Relationships and Social Interactions. International Journal of Human–Computer Interaction, 41(18), 11245–11251. https://doi.org/10.1080/10447318.2024.2442755
boyd, danah m., & Ellison, N. B. (2007). Social Network Sites: Definition, History, and Scholarship. Journal of Computer-Mediated Communication, 13(1), 210–230. https://doi.org/10.1111/j.1083-6101.2007.00393.x
Bridgeman, A., & Liu, D. (2025, October 2). Navigating AI in Higher Education: tasks ahead for 2025 and 2026 – Teaching@Sydney. The University Of Sydney. https://educational-innovation.sydney.edu.au/teaching@sydney/navigating-ai-in-higher-education-tasks-ahead-for-2025-and-2026/
Carpenter, C. (2020). Elaboration Likelihood Model. The International Encyclopedia of Media Psychology. https://doi.org/10.1002/9781119011071.iemp0070
Čekić, E. (2025). Virtual Empathy: A Systematic Review of the Impact of Digital Communication on Interpersonal Relationships and Social Dynamics. International Journal of Psychology, 10(2), 11–29. https://doi.org/10.47604/ijp.3320
Cyr, D., Head, M., Lim, E. T. K., & Stibe, A. (2018). Using the elaboration likelihood model to examine online persuasion through website design. Inf. Manag., 55, 807–821. https://doi.org/10.1016/j.im.2018.03.009
Dehghan, E., Bruns, A., Mitchell, P., & Moon, B. (2020). Discourse-analytical studies on social media platforms: A data-driven mixed-methods approach. https://consensus.app/papers/discourseanalytical-studies-on-social-media-platforms-a-dehghan-bruns/80182ea835f259a48b61fc23187b248b/
Fahmia. (2025). Politeness Strategies in Netizens’ Comments on Public Figures: A Case Study on Fuji An’s TikTok. Essence: Journal of English Language Teaching, Linguistics, and Literature, 2(1). https://doi.org/10.33367/essence.v2i1.7851
Falah, Z. (2023). Exploring The Influence of Virtual Reality on Interpersonal Communication: A Novel Study In Communication Science. Journal of Social Science (JoSS), 2(8), 654–660. https://doi.org/10.57185/joss.v2i8.99
Firmansyah, T. P., Saputra, R. D., Saputra, M. B. A., & Kurniawan, R. (2025). Analisis Pengaruh Penggunaan Media Sosial Tiktok Terhadap Pola Jaringan Komunikasi. Journal of Innovative and Creativity (Joecy), 5(2), 10493–10504. https://doi.org/10.31004/joecy.v5i2.1298
Gao, X., Xu, X., Tayyab, S., & Li, Q. (2021). How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness. Electron. Commer. Res. Appl., 49, 101087. https://doi.org/10.1016/j.elerap.2021.101087
Gebremariam, H. T., Dea, P., & Gonta, M. (2024). Digital socialization: Insights into interpersonal communication motives for socialization in social networks among undergraduate students. Heliyon, 10(20), e39507. https://doi.org/10.1016/j.heliyon.2024.e39507
GÖKALİLER, E., & SAATCIOĞLU, E. (2022). Sosyal Medya Etkileyicileri Tarafından Üretilen Lüks Marka İçeriklerinin Parasosyal Etkileşim Kuramı Bağlamında İncelenmesi. Intermedia International E-Journal, 9(17), 137–153. https://doi.org/10.56133/intermedia.1098410
Guo, R., Yang, Z., & Gao, H. (2024). From Screen to Table: How Douyin Food Bloggers Stimulate and Convert Viewer Interests. Behavioral Sciences, 14(7), 602. https://doi.org/10.3390/bs14070602
Hanif, R., Sidi, A. P., & Annisa, A. R. (2024). MODEL AIDA PADA PELAYANAN PELANGGAN UNTUK MENINGKATKAN KEPUTUSAN PEMBELIAN. CAPITAL: Jurnal Ekonomi Dan Manajemen, 8(1), 19. https://doi.org/10.25273/capital.v8i1.19931
Hassan, S., Nadzim, S. Z. A., & Shiratuddin, N. (2015). Strategic Use of Social Media for Small Business Based on the AIDA Model. Procedia - Social and Behavioral Sciences, 172, 262–269. https://doi.org/10.1016/j.sbspro.2015.01.363
Hedhli, K. El, & Zourrig, H. (2022). Dual routes or a one-way to persuasion? The elaboration likelihood model versus the unimodel. Journal of Marketing Communications, 29, 433–454. https://doi.org/10.1080/13527266.2022.2034033
Hochreiter, V., Benedetto, C., & Loesch, M. (2023). The Stimulus-Organism-Response (S-O-R) Paradigm as a Guiding Principle in Environmental Psychology: Comparison of its Usage in Consumer Behavior and Organizational Culture and Leadership Theory. Journal of Entrepreneurship and Business Development, 3(1), 7–16. https://doi.org/10.18775/jebd.31.5001
Indrapuspita, M., Maella, N. F. S., Prawiradiredja, S., & Fadillah, A. R. (2023). PUAN MAHARANI’S PERSONAL BRANDING IN POLITICAL COMMUNICATION THROUGH SOCIAL MEDIA. Proceeding of International Conference on Multidisciplinary Research, 1(1), 173–190. https://proceedingkptcn.com/index.php/icmr/article/view/20
Ivan, L. (2023). Interpersonal Communication in the Information Age: Opportunities and Disruptions. American Behavioral Scientist, 67(7), 885–897. https://doi.org/10.1177/00027642221092801
Jayawardena, N. S., Thaichon, P., Quach, S., Razzaq, A., & Behl, A. (2023). ‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review.’ Journal of Business Research. https://doi.org/10.1016/j.jbusres.2023.113739
Jeong, J., Kim, D., Li, X., Li, Q., Choi, I., & Kim, J. (2022). An Empirical Investigation of Personalized Recommendation and Reward Effect on Customer Behavior: A Stimulus–Organism–Response (SOR) Model Perspective. Sustainability, 14(22), 15369. https://doi.org/10.3390/su142215369
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251. https://doi.org/10.1016/j.bushor.2011.01.005
Kim, M., Chung, N., Lee, C., & Preis, M. (2016). Dual-route of persuasive communications in mobile tourism shopping. Telematics Informatics, 33, 293–308. https://doi.org/10.1016/j.tele.2015.08.009
Kim, Y. M., & Vishak, J. (2008). Just Laugh! You Dont Need to Remember: The Effects of Entertainment Media on Political Information Acquisition and Information Processing in Political Judgment. Journal of Communication, 58(2), 338–360. https://doi.org/10.1111/j.1460-2466.2008.00388.x
Kitchen, P., Kerr, G., Schultz, D., McColl, R., & Pals, H. (2014). The elaboration likelihood model: review, critique and research agenda. European Journal of Marketing, 48, 2033–2050. https://doi.org/10.1108/ejm-12-2011-0776
Kıymalıoğlu, A., Yetkiän Özbük, R. M., Aydın Ünal, D., Dirlik, O., & Akar, N. (2024). Unpacking Sustainable Packaging Through the Stimulus-Organism-Response Model: A Systematic Literature Review. Sage Open, 14(4). https://doi.org/10.1177/21582440241302320
Kowert, R., & Daniel, E. (2021). The one-and-a-half sided parasocial relationship: The curious case of live streaming. Computers in Human Behavior Reports, 4, 100150. https://doi.org/10.1016/j.chbr.2021.100150
Liu, H., Xu, J., Yu, K., & Gong, J. (2025). Bridging the virtual and real: emotional engagement in virtual influencer endorsements. Young Consumers, 26(3), 482–501. https://doi.org/10.1108/YC-12-2024-2372
Lou, C. (2022). Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising. Journal of Advertising, 51(1), 4–21. https://doi.org/10.1080/00913367.2021.1880345
Madianou, M., & Miller, D. (2013). Polymedia: Towards a new theory of digital media in interpersonal communication. International Journal of Cultural Studies, 16(2), 169–187. https://doi.org/10.1177/1367877912452486
Maloney, D., Freeman, G., & Wohn, D. Y. (2020). “Talking without a Voice.” Proceedings of the ACM on Human-Computer Interaction, 4(CSCW2), 1–25. https://doi.org/10.1145/3415246
Mantell, J. E., Masvawure, T. B., Gonzalez-Argoti, T., Oga-Omenka, C., Radix, A. E., & Bauman, L. J. (2025). Beyond Numbers: Opportunities and Challenges Using Qualitative Methods in Social Media Studies of PrEP Discourse. American Journal of Health Promotion, 39(4), 692–712. https://doi.org/10.1177/08901171251332450e
Martin, C., & MacDonald, B. H. (2020). Using interpersonal communication strategies to encourage science conversations on social media. PLOS ONE, 15(11), e0241972. https://doi.org/10.1371/journal.pone.0241972
Masyita Suherman, M., Alawiyah, T., & Nuranisa Zakiah, L. (2025). Transformation of Student Interpersonal Communication Through Digital Media in Higher Education. G-Couns: Jurnal Bimbingan Dan Konseling, 10(01), 487–499. https://doi.org/10.31316/g-couns.v10i01.8343
Milano, A. C., Kusumaningrum, N. K. V., & Agustini, I. G. A. A. (2025). Digital Marketing Strategies To Increase Sales (Case Study: Warung Wikko In Bangka Belitung). Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management, 8(2), 253–264. https://doi.org/10.46837/journey.v8i2.284
Muntazah, A., & Andhikasari, R. (2021). AIDA DALAM DIGITAL MARKETING COMMUNICATION LEMBAGA AMIL ZAKAT NASIONAL DOMPET DHUAFA. Akrab Juara : Jurnal Ilmu-Ilmu Sosial, 6(4), 73. https://doi.org/10.58487/akrabjuara.v6i4.2115
O’Keefe, D. (2013). Elaboration Likelihood Model. https://doi.org/10.1002/9781405186407.wbiece011.pub2
Omeish, F., Shaheen, A., Alharthi, S., & Alfaiza, A. (2025). Between human and AI influencers: parasocial relationships, credibility, and social capital formation in a collectivist market: a study of TikTok users in the Middle East. Discover Sustainability, 6(1), 116. https://doi.org/10.1007/s43621-025-00891-w
Ouvrein, G. (2025). Followers, fans, friends, or haters? A typology of the online interactions and relationships between social media influencers and their audiences based on a social capital framework. New Media & Society, 27(10), 5659–5690. https://doi.org/10.1177/14614448241253770
Pan, J., Ishak, N. A., & Qin, Y. (2024). The application of Moore’s online learning interactions model in learning outcomes: The SOR (stimulus-organism-response) paradigm perspective. Heliyon, 10(7), e28505. https://doi.org/10.1016/j.heliyon.2024.e28505
Petty, R., & Cacioppo, J. (1984). Source factors and the elaboration likelihood model of persuasion. ACR North American Advances. https://consensus.app/papers/source-factors-and-the-elaboration-likelihood-model-of-petty-cacioppo/74d3270e98a45b148ea455cae186f2a2/
Pilgrim, K., & Bohnet-Joschko, S. (2019). Selling health and happiness how influencers communicate on Instagram about dieting and exercise: mixed methods research. BMC Public Health, 19(1), 1054. https://doi.org/10.1186/s12889-019-7387-8
Primadesti, R., Maella, N. A. F. S., & Harliantara. (2024). PENGGUNAAN MEDIA SOSIAL DALAM PRAKTIK PUBLIC RELATIONS DI DINAS KOMUNIKASI DAN INFORMATIKA KABUPATEN MANGGARAI BARAT NUSA TENGGARA TIMUR (Vol. 5, Issue 4). https://ejurnals.com/ojs/index.php/jtpm
Putri, C. E., & Kurniawan, R. (2023). ANALYSIS OF GARUDA INDONESIA’S PERSUASIVE COMMUNICATION USING AIRCRAFT LIVERY WITH MASK VIA INSTAGRAM. International Conference of Business and Social Sciences, 3(1), 206–213. https://doi.org/10.24034/icobuss.v3i1.360
Reinikainen, H., Munnukka, J., Maity, D., & Luoma-aho, V. (2020). ‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing. Journal of Marketing Management, 36(3–4), 279–298. https://doi.org/10.1080/0267257X.2019.1708781
Romadhoni, A. P., & Surianto, M. A. (2022). Analisis Penerapan Strategi Attention, Interest, Desire dan Action pada Aplikasi Layanan Pospay. Jurnal Ekobistek, 315–322. https://doi.org/10.35134/ekobistek.v11i4.426
Sánchez-Fernández, R., & Jiménez-Castillo, D. (2021). How social media influencers affect behavioural intentions towards recommended brands: the role of emotional attachment and information value. Journal of Marketing Management, 37(11–12), 1123–1147. https://doi.org/10.1080/0267257X.2020.1866648
Shakeeva, N., Andashova, R., & Jumalieva, G. (2025). Intercultural communication in digital space: Challenges and adaptation strategies. Bulletin of the Jusup Balasagyn Kyrgyz National University, 59–67. https://doi.org/10.58649/1694-8033-2025-3(123)-59-67
Singh, H. (2022). Impact of social media on interpersonal communication. International Journal of Communication and Information Technology, 3(2), 26–30. https://doi.org/10.33545/2707661X.2022.v3.i2a.69
Snelson, C. L. (2016). Qualitative and Mixed Methods Social Media Research. International Journal of Qualitative Methods, 15(1). https://doi.org/10.1177/1609406915624574
Sokolova, K., & Kefi, H. (2020). Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions. Journal of Retailing and Consumer Services, 53, 101742. https://doi.org/10.1016/j.jretconser.2019.01.011
Song, H., Ruan, W. J., & Jeon, Y. J. J. (2021). An integrated approach to the purchase decision making process of food-delivery apps: Focusing on the TAM and AIDA models. International Journal of Hospitality Management, 95, 102943. https://doi.org/10.1016/j.ijhm.2021.102943
Stein, J.-P., Linda Breves, P., & Anders, N. (2024). Parasocial interactions with real and virtual influencers: The role of perceived similarity and human-likeness. New Media & Society, 26(6), 3433–3453. https://doi.org/10.1177/14614448221102900
Su, B.-C., Wu, L.-W., Chang, Y.-Y.-C., & Hong, R.-H. (2021). Influencers on Social Media as References: Understanding the Importance of Parasocial Relationships. Sustainability, 13(19), 10919. https://doi.org/10.3390/su131910919
Suciati. (2024). A bibliometrics analysis of interpersonal communication in social media. Cogent Social Sciences, 10(1). https://doi.org/10.1080/23311886.2024.2424472
Sugiyono. (2019). Metode Penelitian Kuantitatif, Kualitatif Dan R & D.
Sunmade, A. (2008). Elaboration likelihood model. https://doi.org/10.4135/9781446221617.n35
Susmann, M., Xu, M., Clark, J., Wallace, L., Blankenship, K., Philipp-Muller, A., Luttrell, A., Wegener, D., & Petty, R. (2021). Persuasion amidst a pandemic: Insights from the Elaboration Likelihood Model. European Review of Social Psychology, 33, 323–359. https://doi.org/10.1080/10463283.2021.1964744
Tang, L., Jang, S., & Morrison, A. (2012). Dual-route communication of destination websites. Tourism Management, 33, 38–49. https://doi.org/10.1016/j.tourman.2011.01.021
Tang, M. J., & Chan, E. T. (2021). The Impact of Online Social Networking (Social Media) on Interpersonal Communication and Relationships (pp. 624–640). https://doi.org/10.1007/978-3-030-80129-8_44
Tenenboim, O. (2022). Comments, Shares, or Likes: What Makes News Posts Engaging in Different Ways. Social Media + Society, 8(4). https://doi.org/10.1177/20563051221130282
Tristanto, T. A., & Hurriyati, R. (2023). AIDA Model as a Marketing Strategy to Influence Consumer Buying Interest in the Digital Age. Budapest International Research and Critics Institute-Journal (BIRCI-Journal). https://doi.org/10.33258/birci.v4i4.3319
Venter, E. (2019). Challenges for meaningful interpersonal communication in a digital era. HTS Teologiese Studies / Theological Studies, 75(1). https://doi.org/10.4102/hts.v75i1.5339
Vita Aulia Malik, Novie Susanti Suseno, & Resty Mustika Pratiwi. (2025). Analisis Preferensi Konsumen dan Review Influencer @Fujiiian terhadap Keputusan Pembelian di Social Commerce TikTok. MUKASI: Jurnal Ilmu Komunikasi, 4(4), 1306–1325. https://doi.org/10.54259/mukasi.v4i4.5350
Wei, M., Liu, M., Xu, J., Li, S., & Cao, J. (2022). Understanding the influence of sensory advertising of tourism destinations on visit intention with a modified AIDA model. Asia Pacific Journal of Tourism Research, 27(3), 259–273. https://doi.org/10.1080/10941665.2022.2061367
Xiu, L., Chen, X., Mao, L., Zhang, E., & Yu, G. (2024). Unveiling the influence of persuasion strategies on cognitive engagement: an ERPs study on attentional search. Frontiers in Behavioral Neuroscience, 18. https://doi.org/10.3389/fnbeh.2024.1302770
Yu, S., Zhang, H., Zheng, Q., Chu, D., Chen, T., & Chen, X. (2024). Consumer behavior based on the SOR model: How do short video advertisements affect furniture consumers’ purchase intentions? BioResources, 19(2), 2639–2659. https://doi.org/10.15376/biores.19.2.2639-2659
Yuan, S., & Lou, C. (2020). How Social Media Influencers Foster Relationships with Followers: The Roles of Source Credibility and Fairness in Parasocial Relationship and Product Interest. Journal of Interactive Advertising, 20(2), 133–147. https://doi.org/10.1080/15252019.2020.1769514
Zibin, A., Al-Sabatin, Y., & Altakhaineh, A. R. M. (2025). Social Media’s Influence on Gendered Interpersonal Communication: Insights from Jordan. Journalism and Media, 6(2), 47. https://doi.org/10.3390/journalmedia6020047
